Tuesday, April 6, 2021

Why 3% of Harvard Grads Made 10X As Much As Their Classmates Put together…

The ONE thing they have in common

Mark McCormack, a wildly successful entrepreneur and founder of the International Management Group, describes a study conducted on Harvard MBA’s in 1979 in his book, “What They Don’t Teach You at Harvard Business School.” 

The study simply asked these MBA’s this one question:

“Have you set clear, written goals for your future and made plans to accomplish them?”

Sounds simple enough? Try answering that question, go on!

Dan reported that the study found:

  • 84% of these students didn’t have specific goals,
  • 13% of the MBA’s did have goals BUT didn’t have any formal method of committing to them
  • Only 3% had clear, written goals with a plan to accomplish them.

Guess which group had to make the most bank runs with cash falling out of their pockets? (Hint: not the 84% with no specific goals).

The researchers interviewed the students from this graduating class again in 1989, and found staggering results. The 13% with softly-committed goals were earning TWICE as much as the 84% with no goals at all.

But, the real winners from that graduating class, were, you guessed it, the top 3% who had clear, written goals; they took home ten times as much as the other 97% of their class combined.

What does this study tell us? Taking the time to actually WRITE down your goals makes a HUGE difference. After all, if you can’t find time to sit down, focus on your goals and write them down, how will you dive into the mindset required to complete those goals?

My question for you this week: when will you write down your goals? Hit me up at

Get awesome articles like this once a week!